Entrepreneurial Owner Training
Build Something That's Yours. A Business. A Legacy. A Life on Your Terms.
Build Something That's Yours. A Business. A Legacy. A Life on Your Terms.
You have always been the one who thinks bigger. When you see a project, you do not just see the work. You see the opportunity. You see what could be built, who could be hired, how the whole thing could grow.
The Entrepreneurial Owner track is built for people like you. People who want to do more than work in the trades. People who want to own the company. Lead the team. Build something that lasts.
This is not a theory class. This is a structured, 3-year path from tradesperson to business owner, taught by people who have done exactly what you want to do.
The skilled trades are facing a massive leadership gap. Thousands of business owners are retiring every year, and there is no one trained to take their place. The demand for skilled trade services is not slowing down. It is accelerating.
But knowing a trade is not the same as knowing how to run a business. Most trade professionals never receive formal training in leadership, finance, marketing, or operations. They figure it out on the fly, or they never figure it out at all.
That is the gap the SOE Entrepreneurial Owner track was built to fill. We give you every skill you need to launch, grow, and lead a trades business, and we do it in 3 years, not a lifetime of trial and error.
Legal structure, licensing, insurance, and the fundamentals of launching a trades company from the ground up.
Pricing, estimating, cash flow management, profit and loss statements, and the money skills that keep businesses alive.
Recruiting, hiring, training, and retaining top talent. Build a team that runs without you in the room.
Generate leads, close deals, build your brand, and create a marketing engine that drives consistent revenue.
Create repeatable processes, manage production, and build the systems that turn a job into a scalable company.
Protect what you build. Insurance, contracts, compliance, and the strategies that keep your business safe.
Access your full curriculum anytime, anywhere. Daily micro-lessons, progress tracking, mentor connection, and community forums, all from your phone.
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Graduates of the Entrepreneurial Owner track are prepared to launch and lead their own trades businesses. With a complete foundation in operations, finance, sales, marketing, and team leadership, you will be ready for the real challenges of ownership.
Business Owner, Franchise Operator, CEO of a trades company, General Contractor (with your own team)
$80,000 to $250,000+ depending on market, trade, and business scale. Owners of established trades businesses often earn $150,000 or more.
The trades are projected to add hundreds of thousands of positions over the next decade. Business owners who can hire, train, and lead are in critical demand.
“SOE gave me the roadmap I never had. I went from working in someone else's company to building my own. The skills I learned here changed everything.”
The Entrepreneurial Owner track is a 3-year progression that builds on itself. Each year prepares you for the next.
Master the fundamentals of leading a team and managing a division within a trades company.
Learn to run the full operations of a company, from finances to production to people management.
Build your business plan, secure funding, launch your company, and step into ownership.
The SOE program covers every department of a trades business. As an Entrepreneurial Owner, you will develop fluency across all of them.
Master the financial engine of a trades business. Budgets, P&L, cash flow, and financial reporting.
Lead a sales team, build revenue systems, and close deals that grow the business.
Build the brand, generate leads, and create the marketing strategy that drives growth.
Run the field operations. Manage crews, schedules, quality, and customer satisfaction.
Find, hire, and retain the people who make great companies possible.
Manage the front door of the business. Lead the team that books appointments and drives revenue.
Oversee all departments. Coordinate operations, finances, and people to run a full company.
The full journey. Launch and lead your own trades business from the ground up.
“Keep Learning & Don't Quit.”
Larry Janesky, Founder
Apply today, request more information, or speak with an advisor about the Entrepreneurial Owner Training track.