You notice the companies that do their branding well and the ones that do not. You have ideas about how to reach more customers, build a stronger brand, and tell a better story. You just have not had the formal training to put it all together.
The Marketing Manager track is for creative thinkers who want to turn that instinct into a real skill set. You will learn brand strategy, digital marketing, lead generation, analytics, and campaign management, all through the lens of the trades industry.
Most trades companies do not have a dedicated marketing professional. They rely on the owner to handle marketing between running the rest of the business. The result: inconsistent branding, wasted ad spend, and missed opportunities.
A trained marketing manager changes everything. They build the systems that generate leads, create the content that builds trust, and track the numbers that prove what is working. For a trades company trying to grow, a great marketing manager is one of the highest-impact hires they can make.
Create a brand identity that stands out in your market. Messaging, positioning, and the story that makes customers choose you.
Website strategy, SEO, social media, email marketing, and online advertising. Build a digital presence that generates leads around the clock.
Write copy that converts. Create marketing materials, social posts, and campaigns that speak directly to your target customer.
Track ROI, measure campaign performance, and use data to make smarter marketing decisions. Know what works and double down.
Plan and execute multi-channel campaigns. Coordinate direct mail, digital, events, and referral programs for maximum impact.
Build the systems that fill the sales pipeline. From paid ads to community engagement, learn every lever that drives new business.
Access your full curriculum anytime, anywhere. Daily micro-lessons, progress tracking, mentor connection, and community forums, all from your phone.
Get Started
Graduates of the Marketing Manager track are prepared to lead the marketing strategy for a trades company and drive measurable growth.
Marketing Manager, Brand Director, Digital Marketing Lead, Growth Strategist
$55,000 to $110,000+ depending on company size and market. Marketing leaders who drive measurable revenue growth are highly valued.
Trades companies are waking up to the power of professional marketing. The demand for trained marketing managers in this space is surging.
“I always had creative ideas but never knew how to tie them to business results. SOE taught me how to turn marketing into a growth engine.”
“Keep Learning & Don't Quit.”
Larry Janesky, Founder
Apply today, request more information, or speak with an advisor about the Marketing Manager Training Program track.