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Sales Manager Training Program

Sales Manager Training Program

Turn Skilled Work Into Strategic Success.

Are You the Person Who Can Sell the Vision, Not Just the Service?

You understand that sales is not about pressure. It is about solving problems. When you talk to a customer, you do not just pitch a product. You listen, you diagnose, and you deliver a solution that makes their life better.

The Sales Manager track is for people who want to take that instinct and turn it into a career. You will learn how to build a sales team, design a sales process, and drive the revenue that keeps a trades business growing.

Why Sales Leadership Matters in the Trades

Revenue is the lifeblood of every business. Without a strong sales operation, even the best trades company will struggle to grow. Yet most trades companies rely on word of mouth and hope, not a structured sales process led by a trained professional.

A skilled sales manager brings discipline, consistency, and growth to the entire company. They build the team, set the targets, and create the systems that turn leads into customers and customers into lifelong relationships.

The demand for sales leaders in the trades is enormous, and growing fast.

What You'll Learn

Sales Strategy

Build a repeatable sales process from lead generation to close. Understand the full sales pipeline and how to keep it moving.

Team Leadership

Recruit, train, and manage a high-performing sales team. Set targets, run meetings, and build a winning culture.

Closing & Negotiation

Master consultative selling, handle objections, negotiate with confidence, and close deals that create real value.

Customer Relationships

Build trust-based relationships that drive referrals, repeat business, and long-term customer loyalty.

Sales Analytics

Track KPIs, conversion rates, and revenue metrics. Use data to coach your team and improve performance.

Estimating & Proposals

Price projects accurately, create professional proposals, and present solutions that win business.

Your Training, in Your Pocket.

Access your full curriculum anytime, anywhere. Daily micro-lessons, progress tracking, mentor connection, and community forums, all from your phone.

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Is This Right for You?

You are a natural communicator who enjoys connecting with people
You thrive on setting and hitting goals
You want to lead a team, not just sell individually
You want to understand the business side of sales, not just the pitch
You are ready to build a career in trades sales leadership

What Graduates Can Expect

Graduates of the Sales Manager track are prepared to lead a sales department and drive revenue growth for a trades company.

Potential Roles

Sales Manager, Business Development Manager, Revenue Director, Account Executive Lead

Earning Potential

$60,000 to $130,000+ depending on company, market, and commission structures. Top sales managers in the trades regularly earn six figures.

Industry Demand

Trades companies that invest in professional sales leadership consistently outgrow their competitors. The role is in high demand.

I went from being a solo sales rep to managing a team that generates over $2M a year. SOE taught me how to build the system, not just make the sale.

SOE Graduate, Sales Manager

“Keep Learning & Don't Quit.”

Larry Janesky, Founder

Ready to Take the Next Step?

Apply today, request more information, or speak with an advisor about the Sales Manager Training Program track.

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