
Lead with Confidence. Manage with Skill. Grow with Purpose.
You are the one people rely on. When a project goes sideways, when a team needs direction, when the owner needs someone they can trust to handle it, they look at you.
The General Manager track is for people who are ready to run the show. Not just one department, but the whole operation. You will learn how to lead teams, manage finances, build systems, and keep a company running at its best.
In 2 years, you will be prepared to step into the role that holds everything together.
A great owner can build a company, but a great general manager is what keeps it running. The GM is the person who connects every department, who makes sure the numbers work, the people are performing, and the customers are happy.
Most trades companies struggle not because of the quality of their work, but because they lack the management infrastructure to scale. They need someone who understands operations, finance, people, and strategy, all at once.
That is you. And the demand for qualified GMs in the trades is only growing as the industry expands and owners approach retirement.
Coordinate production, service, sales, and admin teams. Keep every department aligned and moving toward the same goals.
Read a P&L, manage budgets, track KPIs, and make financial decisions that protect and grow the company.
Hire, develop, and retain talent. Build a culture of accountability, growth, and high performance across departments.
Create repeatable workflows that drive efficiency, reduce waste, and ensure consistent quality.
Set company goals, build quarterly plans, and align resources to execute on a clear vision.
Track team and department performance with data. Coach managers, solve problems, and keep results on track.
Access your full curriculum anytime, anywhere. Daily micro-lessons, progress tracking, mentor connection, and community forums, all from your phone.
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Graduates of the General Manager track are prepared to oversee the full operations of a trades business. You will have the skills to lead multiple departments and drive company-wide performance.
General Manager, Operations Director, COO, Branch Manager, Regional Manager
$70,000 to $150,000+ depending on company size, market, and experience. Top GMs at established companies often exceed $120,000.
As trade business owners retire and companies grow, the need for qualified general managers has never been higher.
“Before SOE, I was good at my job but had no idea how to lead a company. Now I manage a team of 30 and understand every part of the business.”
“Keep Learning & Don't Quit.”
Larry Janesky, Founder
Apply today, request more information, or speak with an advisor about the General Manager Training Program track.