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General Manager Training Program

General Manager Training Program

Lead with Confidence. Manage with Skill. Grow with Purpose.

Are You the Person Everyone Turns to When Things Need to Get Done?

You are the one people rely on. When a project goes sideways, when a team needs direction, when the owner needs someone they can trust to handle it, they look at you.

The General Manager track is for people who are ready to run the show. Not just one department, but the whole operation. You will learn how to lead teams, manage finances, build systems, and keep a company running at its best.

In 2 years, you will be prepared to step into the role that holds everything together.

Why Every Trades Company Needs a Great General Manager

A great owner can build a company, but a great general manager is what keeps it running. The GM is the person who connects every department, who makes sure the numbers work, the people are performing, and the customers are happy.

Most trades companies struggle not because of the quality of their work, but because they lack the management infrastructure to scale. They need someone who understands operations, finance, people, and strategy, all at once.

That is you. And the demand for qualified GMs in the trades is only growing as the industry expands and owners approach retirement.

What You'll Learn

Operations Management

Coordinate production, service, sales, and admin teams. Keep every department aligned and moving toward the same goals.

Financial Oversight

Read a P&L, manage budgets, track KPIs, and make financial decisions that protect and grow the company.

People Leadership

Hire, develop, and retain talent. Build a culture of accountability, growth, and high performance across departments.

Systems & Process Design

Create repeatable workflows that drive efficiency, reduce waste, and ensure consistent quality.

Strategic Planning

Set company goals, build quarterly plans, and align resources to execute on a clear vision.

Performance Management

Track team and department performance with data. Coach managers, solve problems, and keep results on track.

Your Training, in Your Pocket.

Access your full curriculum anytime, anywhere. Daily micro-lessons, progress tracking, mentor connection, and community forums, all from your phone.

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SOE Training App - Course View

Is This Right for You?

You are a natural organizer who thrives on managing people and processes
You want to run a company, not just a department
You think in terms of systems, efficiency, and results
You are ready for a 2-year commitment to becoming a complete leader
You want formal training in the skills most managers learn the hard way

What Graduates Can Expect

Graduates of the General Manager track are prepared to oversee the full operations of a trades business. You will have the skills to lead multiple departments and drive company-wide performance.

Potential Roles

General Manager, Operations Director, COO, Branch Manager, Regional Manager

Earning Potential

$70,000 to $150,000+ depending on company size, market, and experience. Top GMs at established companies often exceed $120,000.

Industry Demand

As trade business owners retire and companies grow, the need for qualified general managers has never been higher.

Before SOE, I was good at my job but had no idea how to lead a company. Now I manage a team of 30 and understand every part of the business.

Recent Graduate, General Manager

“Keep Learning & Don't Quit.”

Larry Janesky, Founder

Ready to Take the Next Step?

Apply today, request more information, or speak with an advisor about the General Manager Training Program track.

Start Training